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As OEM Off-Highway celebrates its 40th anniversary in 2024, we reflect on the incredible journey the brand — and the industry as a whole — has had over the past four decades. From humble beginnings to becoming a staple of the industry, OEM Off-Highway has been a platform for showcasing innovation, excellence and progress.
To mark this significant milestone, we're exploring both the past and the future. In our continued coverage, we take a look at some of the more sizeable shifts and track the trends that have helped to shape off-highway equipment as we know it today.
- OEM Off-Highway Celebrates 40 Years of Innovation
Uncover the brand’s origins and the driving factors that have steered its success for four decades.
By Kathy Wells - Building an Off-Highway Information Resource
How OEM Off-Highway grew with manufacturing changes of the 1980s and beyond.
By Willie Vogt - The 1990s Kicked Off an Era of Dramatic Transformation
Inside the off-highway manufacturing sector's most significant shifts centered on information, process changes and efficiency.
By Curt Bennink - OEM Off-Highway's 40th Anniversary Explores Industry Progress
Attention readers: Take this opportunity to share your thoughts on the evolution of product development for mobile equipment, how the industry has changed and what you see coming next.
Check back soon for more anniversary coverage throughout the year as we continue to celebrate the on- and off-highway mobile equipment industry and those who support it.